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Selling Online or Selling on Mobile: Why Not Both?

Hearing that selling online is a big business should come as no surprise. But you may be surprised to hear that selling on a mobile app is an increasingly attractive option. The average smartphone user has around 4 shopping apps installed, with 72% of shoppers thinking mobile apps facilitate shopping and 37% reporting that they would download a shopping app with a specific purchase in mind1. They appreciate the convenience, the speed, and how their content is personalized and their settings are saved2.

Unfortunately, shoppers have limited options for buying on mobile, especially when it comes to buying from independent retailers. Big businesses and chain stores have the resources to make a mobile app complex enough to be used for shopping. It's a bit trickier for independent businesses. If they want to sell via app, they likely don't have the amount of inventory to justify the effort to develop a new app and cannot afford the astronomical cost. Most app development agencies a…
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Why You Need BOPIS (Buy Online, Pick Up In-Store)

Our previous blog post discussed why stores need multiple delivery options. However, certain delivery options are more in-demand than others. One of the most requested is for shoppers to be able to buy online and pick up in the store, also known as BOPIS. 
67% of consumers bought something online and did in-store pickup in the past six months1. Shoppers like to be able to avoid shipping costs and wait times; they want the convenience of online shopping without the hassle. This is a growing trend: 50% of shoppers have decided which online store they should shop at based on if the store had BOPIS2.
BOPIS also provides stores with cross-selling opportunities. The most reported reason for stores to offer in-store pickup is that it attracts shoppers who make additional purchases while they're there. 49% of shoppers have made an additional purchase while picking up their order, and 75% say they're likely to make an additional purchase3
With 90% of retailers planning to implement BOPI…

The Delivery Dilemma: Avoiding Cart Abandonment

Customers want convenience. In the age of Amazon, it is increasingly common for shoppers to expect every step of the shopping process to be catered to them. This extends to how they receive the item, be it shipping, delivery, or being able to simply walk into the store and grab what was purchased via in-store pickup.

In-store pickup is often overlooked by businesses. Stores assume that because of the popularity of Amazon, all shoppers want their purchases to be shipped directly to them. It’s true that shipping is popular: 82% of online shoppers report having shipped an order to their home within the past year1. However, that does not mean that having shipping appeals to all consumers. 57% of shoppers did in-store pickup in 20172 and 8% wanted delivery via personal concierge service (although this number is growing)3. There is a wide variety of shopper preferences and stores selling on an online marketplace need to provide as many options as possible. Shoppers don’t want to compromise …

Do Brick-and-Mortar Stores Really Need An Online Presence?

The short answer? Yes.

The reach of the internet is so enormous it's difficult to truly comprehend. To give you an idea, here are two statistics that may put things into perspective:
There was an average of 3.5 billion Google searches every day in 20181As of year's end 2018, there were 7.6 billion people in the world2 This means that every day, there were almost as many searches as half of the world's population. People spend a lot of time on the internet.

That's why it's so vital that businesses have an online presence. I'm not referring to selling online (although I'll make a case for that as well). Businesses often overlook one of the largest decision-making factors when people make a purchase: information.
Being Found in The Age of Information Author Arthur C. Clarke said, "getting information from the internet is like getting a glass of water from Niagra Falls." He's not incorrect - when I was writing this post, I Googled "internet in…

The Internet’s Farmers Market: 3 Reasons to Join an Online Marketplace

Anyone who has been to a Farmers Market knows why they’re popular. There’s something unique about finding specialty items, discovering products you didn’t know existed, and exploring the astronomical number of items sold in one place. Their growth (a 79%1 increase over a 10 year period) shouldn’t come as a surprise. After all, when was the last time anyone saw a lone stand selling artisanal honey? Such a stand would be difficult to generate awareness and inspire turnout, not to mention ensuring all the paperwork was in place and the structures were set up correctly.

Now imagine our artisanal honey seller wants to sell online. Instead of deciding whether to sell at a stand or a farmers market, they have to decide between an independent website and joining a marketplace. When making this decision, there are many factors that have a large impact but aren’t immediately obvious. Having a mobile-compatible platform, the marketing reach to attract people, and the technical know-how to implem…

The Retail Apocalypse is Here. Make Sure You're Not Next.

Within 48 hours, four major changes have announced that between them, about 500 stores are closing. As of February 2019, more than 4,300 store closures have been announced for this year alone. The so-called “retail apocalypse” is here; make sure your store isn’t next. 
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The above video was taken from ABC News. Watch it on their website here.

One Town's 100-Year Grudge

The 100-Year War usually refers to a European war that lasted from 1337 to 1453. You may notice that the war technically went for 116 years, but “The 116-Year War” doesn’t sound as catchy. However, there was a European war that actually lasted 100 years: The Franco-Lijarian war.
Haven’t heard of Lijar? That’s because it’s a tiny municipality in Spain. And when I say tiny, I mean it: the 2005 census showed a population of exactly 500 people. To put that in perspective, in 2005 France had 62.7 million inhabitants.

That didn’t stop Lijar from declaring war with France in 1883. Alfonso XII, who was the King of Spain at the time, was visiting France when a mob of Parisians started screaming insults at him. The mayor of Lijar could not stand by and let the King be “offended in the most cowardly fashion by miserable hordes of the French nation” and when he proposed war at the village council meeting, there was unanimous agreement. They even informed the Spanish and French governments of thei…